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信息快报:2021年国际图联国际图书馆营销奖开始申报

时间:2021-01-13

国际图联国际图书馆营销奖由国际图联图书馆管理与营销专业组于2002年设立,旨在表彰富于创造性的、结果导向的图书馆营销项目和活动。其具体目标为:表彰上一年度的最佳图书馆营销项目;鼓励图书馆业界的营销实践;为图书馆业界提供在全球范围内共享营销经验和专业知识的机会。2021年国际图联国际图书馆营销奖申报通知已在国际图联网站发布,现将通知译文提供如下,供各图书馆及相关单位参考。


2021年国际图联国际图书馆营销奖申报通知

赢取3000欧元,为您的图书馆增配新技术!

国际图联(IFLA)管理与营销专业组与PressReader联手合作,发布2021年国际图联国际图书馆营销奖。

国际图联国际图书馆营销奖表彰那些富有创意并注重成果的营销项目或活动的机构。根据项目对图书馆领域营销的创新性贡献,选择前三名为最终获奖者。

今年,第一、第二和第三名获奖项目将收到奖励资金,用于增购与图书馆活动相关的新技术。营销奖的传统是资助获奖者参加,但今年的获奖者将被邀请在网上举办的国际图联2021年年会上宣讲他们的最佳营销实践活动。同时,营销奖还将为入围前十名的申报项目颁发获奖证书。

作为世界上最大的数字报纸和杂志平台,PressReader促进了国际图联对有创意、有灵感、注重成果的营销活动的认可和支持,并特别表彰发展中国家的团队。在截止日期前提交申请的个人将获得一个月独家赠送的PressReader使用权,并可通过PressReader应用程序访问全球报纸和杂志的全部目录。 

获奖者将于2021年4月公布,并将在2021年国际图联在线年会WLIC的颁奖典礼期间正式颁奖。营销奖申请提交的期限是2020年12月10日至2021年3月5日,提交网址:https://iflapressreader2021.org/

 

奖项目标:

● 表彰2020年起与图书馆相关的最佳营销项目

● 鼓励图书馆社区进行营销实践 

● 为图书馆提供机会,在全球范围内分享营销经验和专业知识

 

申请指南:

● 任何营销图书馆,图书馆产品或服务的图书馆和图书馆组织都有资格申请该奖项

● 奖项申请必须使用IFLA的七种官方语言(阿拉伯语,汉语,英语,法语,德语,俄语,西班牙语)之一

● 如果申请人愿意,也可以提交英文翻译件

● 奖项申请(包括证明材料)提交的截止日期是2021年3月5日


申请书必须:

● 提出原创的营销策略

● 回答申请书列出的每个问题

● 解释说明该营销策略所带来的益处

● 给出营销策略的完整描述

● 使用营销术语表的定义(参见https://www.ifla.org/node/8227

● 总结营销策略及其成果


选择标准:

对申请项目的评审将从以下方面进行:

● 营销的策略方式,要求在所提交项目的研究和规划阶段明示

● 创造力和创新性,要求在解决方案应对营销挑战的原创性方面予以体现

● 无论使用何种类型或数量的资源,都有可能为图书馆带来广泛的公众知名度和支持

● 以可衡量的目标和随后的评价方法来说明成效


鼓励申请人包括利用数字资源进行营销:

● 电子期刊,出版商数据库,机构库

● 网页和数字图书馆

● 信息素养

● 新产品和新服务等


评审团将根据申请书是否符合上述标准来进行评审。其他因素包括:

● 规划的明确性,以及与外部机构的合作关系

● 资源(人力,资料,时间)的有效配置


评审团成员从国际图联管理与营销专业组常务委员会成员中产生:

● Antoine Torrens-Montebello (法国) 主席

● Cindy Hill (美国)

● Nie Hua聂华 (中国)

● Bonnie Mager (新西兰)

● Ruth Ornholt (挪威)

● Leslie Weir (加拿大)

 

申请提交的截止日期为2021年3月5日

联系邮箱:librarymarketingaward@gmail.com



Apply for the 2021 IFLA PressReader International Marketing Award! 



Win €3,000 towards purchasing new technology for your library organisation!

The IFLA Section on Management and Marketing is partnering with PressReader in collaboration with the IFLA-PressReader International Library Marketing Award for 2021.

The IFLA PressReader International Marketing Award is given to the library which best implements creative, results-oriented marketing projects or campaigns. Three finalists are selected based on innovative contributions to marketing in the library field.

This year, the first, second, and third place winners will receive funds towards the purchase of new technology for their library-related activities. Traditionally, winners receive support to attend and present at WLIC, however this year the winners are invited to present on best practices in marketing at virtual WLIC 2021. The award also honours the top 10 submissions with certificates of recognition.

As the world’s largest digital newspaper and magazine platform, PressReader facilitates IFLA recognition and support of creative, inspired, results-oriented marketing campaigns with special commendation to teams in developing countries. Individuals who submit their application by the deadline will receive an exclusive one-month gifted access to PressReader and access to the full catalogue of global newspapers and magazines on the PressReader app.

Winners will be announced in April 2021 and officially awarded at the IFLA WLIC Awards Ceremony at virtual WLIC 2021. Applications will be accepted from 10 December 2020 through 5 March 2021 at https://iflapressreader2021.org/. 

Objectives of the award 

· Recognise the best library-related marketing projects from 2020

· Encourage marketing practices in the library community

· Provide opportunities for libraries to share marketing experience and expertise globally


Guidelines 

· Any library or library organisation that markets libraries, library products or services is eligible to apply for the award

· Applications must be written in one of seven IFLA languages

· Applicants may also submit an English translation if they prefer

· Applications must be submitted with supporting materials by 5 March 2021 


Proposals must 

· Present an original marketing strategy

· Answer each question on the application

· Explain the benefits of the strategy

· Provide a full description of the marketing strategy

· Utilise the marketing glossary definitions (https://www.ifla.org/node/8227)

· Summarise the strategy and its results

Library organisations are encouraged to describe the imaginative and inventive aspects of the projects.


Selection Criteria 

Applications will be judged on:

· A strategic approach to marketing, indicated in the research and planning stages of a submitted project

· Creativity and innovation as demonstrated by the originality of solutions to the marketing challenges

· Potential for generating widespread public visibility and support for libraries regardless of the kind or amount of resources employed

· Effectiveness illustrated by measurable objectives and subsequent evaluation methods


Applicants are encouraged to include marketing using digital resources:

· Electronic journals, publisher databases, institutional repositories

· Web and digital libraries

· Information literacy

· New products and new services


Proposals are reviewed based on how well they meet the above criteria.

Other factors are:

· Clarity of planning and partnerships with external organisation

· Efficient allocation of resources (staff, materials, time)


Members of the Award Jury are drawn from the membership of the IFLA Standing Committee on Management and Marketing:

Antoine Torrens-Montebello (France) Chair, Cindy Hill (USA), Nie Hua (China), Bonnie Mager (New Zealand), Ruth Ornholt (Norway), and Leslie Weir (Canada).


Award applications will be accepted from 4 December 2020 through 5 March 2021

Contact: librarymarketingaward@gmail.com 

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